SEO in Figueres comes with a detail that gets overlooked: Figueres has 49.556 inhabitants and the Alt Empordà county has 150.044, according to Idescat. The town is the capital, but the average customer lives in Roses, Vilafant, Llançà or Castelló, and drives in.
Your customer does not live in Figueres
That changes the job. Somebody searching from a village does not always type «in Figueres»: they type the service on its own, or they add their own village, or they let the phone sort it out with a «near me» that means something very different out in the countryside than it does in a dense city. If your website and your profile only say Figueres, somebody else gets those searches.
The four searches people make in Figueres
- Your service plus «Figueres». The headline query, the most contested and the one with the most volume.
- Your service plus the village name. Roses, Castelló d'Empúries, Llançà, Vilafant, Peralada. Little volume each, a lot added up.
- «Near me» and «open now». From the car, with the map deciding by distance.
- Your own name. Word of mouth travels across the county here, and the first thing the person on the receiving end does is look you up.
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The service area on your profile, with real place names
It is the fastest lever and hardly anybody touches it. A business profile lets you mark the towns you work in, and Google explains how to manage service areas. If you travel to customers, list the towns one by one; if you have premises, the address rules, but the areas still help you show up for people searching from outside.
How to get the whole profile in order is in the Google business profile.
The mistake of one page per village
Cloning the same page and swapping «Figueres» for «Roses» and «Llançà» does not work: Google spots it and ignores them. What does work is naming the villages inside the text of your service page, describing a job done in each area and having one well-written county page instead of twelve empty ones.
In summer the map moves
The Alt Empordà goes from its residents to an equivalent population of 125,8 % once seasonal population is counted, according to Idescat seasonal population estimates. Translated: from June to September you are being searched for by people who do not know the area, do not know your name and decide from what they see on the map in thirty seconds. Profiles with fresh photos, correct hours and recent reviews win there. They do not know you: they pick you by what they can see.
The flip side is winter, when the business goes back to county customers who come again and again. Two audiences, and it is worth not writing for only one.
Some of your customers search in neither Catalan nor Spanish
Figueres has 14.506 residents of foreign nationality, close to three in ten, and in summer passing visitors add to that. You do not need the whole site translated: the home page and the main service page in a third language usually do, properly linked to each other. How to set that up without breaking anything is in a website in Catalan and Spanish.
What decides a search made from the car
Real opening hours, a phone number you can tap, an address with a landmark («next to…») and a photo of the front so they recognise you on arrival. Somebody driving twenty kilometres will not circle the block twice looking for the door, and if parking is tight they want to know beforehand.
Reviews say where people came from
When somebody writes «drove over from Roses and it was worth it», that review works twice: it convinces, and it puts the village name on your profile without forcing anything. You do not ask for it in those words, obviously; you ask properly and the customer says it themselves. How to do that is in how to get Google reviews.
The order we would work the SEO in
1. The profile and the service area
Right category, real hours, fresh photos and the towns marked. It moves the map soonest.
2. One page per service, with the county inside it
The service explained in full and the villages named where they fit, without cloning.
3. Reviews, all year round
Ask for one per finished job and answer them all, including the seasonal ones.
4. The technical side and speed
It matters, but on its own it brings nobody; it gets fixed when it gets in the way.
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Who you actually compete with in Figueres
On the headline county searches you are up against the businesses in Figueres, and there are a fair few: 1.537 employer accounts and 3.410 people registered as self-employed in the town. On village searches, though, you often compete with nobody, because the business next door has not even named its area. That is where you win first.
Three county examples, no names
- Dental clinic in Figueres. Half its patients come from outside, so each treatment page names the towns and the profile has the areas marked. It added the nearest car park to the description and stopped answering that question on the phone.
- Garage in an Empordà village. No public-facing premises in the town, but it collects the car from your door: without a marked service area it showed up in no searches from the neighbouring villages.
- Seasonal shop on the coast. June to September it lives off visitors, the rest of the year off county regulars. Two sets of hours on the profile and two different messages, not one half-way.
All three do the same thing: they write for whoever arrives from outside without forgetting the regulars.
What to check every month
Three numbers. Which towns the people who write are coming from, how many calls and directions requests come out of the profile, and how many searches carry your name against how many do not. If everything coming in is from Figueres town, the county is untouched, and half the market is sitting there.
How long it takes
The profile and the map move within weeks. The website side takes three to six months, and a bit longer on the headline searches. If the business depends on the season, get it ready before May, because starting in July is too late. The nuances by sector are in how long SEO takes to work.
What SEO in Figueres costs
Our prices are published and do not change from town to town. The presence plans are 400, 750 and 1.500 euros a month, plus VAT and with no lock-in, with articles on your website and your Google profile, replies to every review and positioning inside the AI assistants. If you do not have a website yet, Tu Landing is 100 € a month and Tu Web 200.
What we do at each stage is on the SEO page, what a website costs around here is broken down in web design in Figueres, and if you also work the provincial capital, in SEO in Girona.
We are half an hour away, in the same province
We drive up to Figueres when meeting in person helps and run the rest remotely, with short reports. Send us the link to your website and to your profile and we will tell you what we would do first and what we would leave for later, no strings attached.
Tell us what you need and we'll give you a price
We reply the same day. No commitment, no sales pitch.