The question of how much an online shop costs is a trick one, because "online shop" can mean anything from a twenty-product catalogue with a payment button to a store wired into the till and stockroom of a physical shop. They do not cost the same, and the honest answer explains what makes each jump more expensive. Step by step, with market numbers and no fine print.
The three shops people call "an online shop"
The first is the catalogue with payment: few products, no complicated variants, card payment and little else. The second is the full shop: dozens or hundreds of references with sizes and colours, shipping rates by zone, coupons, customer accounts. And the third is the connected shop: the one that talks to the physical shop's stock, the invoicing or the courier, so nothing sells twice or gets copied by hand. Each jump multiplies the work, which is why the price ranges are so wide.
The market ranges, without decoration
On a monthly rental platform, starting can cost very little: you pay a fee every month for as long as the shop exists, plus a percentage of each sale on many plans, and the shop is never entirely yours. A shop of your own built on a template usually runs from a few hundred euros to a few thousand, depending on who builds it and how much is customised. And a custom or connected shop tied to your stock and invoicing goes to several thousand, because it is no longer just design: it is programming. We covered why two quotes for the same job can differ so much in how much a website costs; with shops the logic is the same with one more zero of moving parts. And a warning we repeat often: compare quotes by what they include, not by the final figure, because "online shop" on one quote line can hide twenty different jobs.
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What you pay every month, even if the quote stays quiet
This is where the surprises live. The domain and hosting are the same as any website. The payment gateway takes a fee on every sale, each provider its own: small per transaction, serious at year end if you sell well. Maintenance on a shop is not optional, because an outdated store anywhere near card data is a bad combination. And shipping: courier rates move, and whoever promises "free shipping" is paying for it out of their margin. None of this is a reason not to build one; it is a reason to put it in the sums before, not after.
The cost no quote includes: the catalogue
The shop is delivered empty, and filling it is work that almost always lands on the owner. Every product needs a decent photo, a title, a description that sells, a price, sizes or variants, and a weight to calculate shipping. With fifty references, that is evenings. Whoever discovers this mid-project gets angry at the wrong quote: the shop was budgeted fine, the catalogue was never budgeted at all. Always ask who uploads the catalogue and what it costs if they do.
Monthly rental or a shop of your own
Rental platforms make sense for testing fast: you are selling within days. The toll is triple: the fee never ends, part of your sales goes on plan commissions, and the shop lives in someone else's house — we covered whose things you are paying for in the website article. Your own shop costs more at the start and less over the years, and the day you want something unusual —per-client pricing, bundles, a connection to the software you already run— you do not depend on whatever plan the platform offers.
The legal side a shop cannot skip
Distance selling has rules of its own. The best known is the right of withdrawal: as a general rule, customers in Spain can return a purchase within 14 days without giving reasons, as set out in the consumer protection law, with its conditions and exceptions. Add the purchase terms, the returns policy and the usual pages; the full checklist is in which legal pages your website needs. We are not lawyers and this is not legal advice: it is the list of what must be written before charging the first sale.
What an online shop costs with us
It is priced per project, with a closed written quote, like software: it depends on the catalogue size, the shipping setup and whether it must connect to your stock or invoicing —that part is textbook custom software—. The published monthly plans of 100 to 1,500 euros plus VAT cover web and online presence, and a shop is not included in those plans: it is quoted separately and you get the exact number before starting, with the catalogue and its loading part of the conversation from day one.
And one route worth knowing: e-commerce is a category in the Kit Digital catalogue. If the call opens again, part of the shop can be paid by the voucher; on the waiting list we check it against your case.
When I would not build an online shop
If you sell five products that people order by phone or WhatsApp, a well-made catalogue with a contact button sells just as well and costs half. If your margin cannot absorb the outbound shipping plus the return leg when a refund comes, the shop will teach you that fast and expensively. And if nobody in the business has an hour a day to pack orders and answer questions, a stalled shop does more harm than none: from the inside it is a raised shutter with nobody behind the counter.
The cheap test before ordering anything
If in doubt, sell ten by hand. Post the product on your networks or your site with a WhatsApp button, take payment by transfer and ship from the post office next door. Ten real sales teach you what no quote can: whether the price survives the shipping, how long an order takes to pack, what customers ask before buying and how many return. That lesson costs some stamps and a few evenings, and it turns the shop project into a decision with data instead of an act of faith. We always ask before quoting: have you sold this yet, even by hand?
The market is not waiting: the data
Spanish e-commerce has grown quarter after quarter for years; the regulator publishes the figures every quarter and the series speaks for itself. That does not mean your sector sells online, which is why the first conversation about a shop project is not about colours: it is about your numbers, margin, shipping and catalogue. If the sums work, we build it; if they do not, we say so and you skip the expensive lesson.
We work from Palamós for Girona and Barcelona
We build shops you own, with the catalogue discussed from day one and a closed written quote. The first meeting can be at your premises or a video call; tell us what you sell, how many references you carry and how you move them today, and we will tell you which shop fits and exactly what it costs, no strings attached. We reply the same day.
Tell us what you need and we'll give you a price
We reply the same day. No commitment, no sales pitch.