How much does a website cost, and what are you actually paying for

You ask for three quotes for what you describe as "a simple website" and back come 600 €, 2,400 € and 7,000 €. It isn't that two of them are trying it on: each one understood something different, and none of them explained it. Let's take the price apart so you know how much a website costs in your particular case and can compare like with like.

How much a website costs: the market ranges

In Spain, for sole traders and small businesses, these are the figures the market moves on in 2026. The ranges are deliberately wide, because very different projects fit inside each one:

• A single-page landing: between 400 € and 1,200 €. It explains what you do, builds trust and collects enquiries. It won't rank for much, but it converts well when it's written properly.
• A 5 to 10 page company site: between 1,200 € and 4,000 €. Home, separate service pages, about, contact and a blog. This is what most businesses actually need.
• An online shop: between 3,000 € and 12,000 €, depending on the catalogue, the payment methods and whether it has to talk to a management system.
• Custom software or complex portals: from 8,000 € upwards. At that point nobody calls it a "website" any more; it's development.

If somebody offers you a company website for 300 €, they aren't lying: they are selling you a template filled in over two afternoons. That may be enough if all you need is to exist, but it's worth knowing what you're buying.

Why two quotes for the same website differ by 3,000 €

Nearly all of the difference sits in four things that rarely appear itemised:

• Who writes the copy. If you write it, the quote drops and the project slips by three months, because you never find the time. If the agency writes it, add between 300 € and 1,500 € depending on the length.
• Template or bespoke design. Adapting a bought template costs a fraction of designing from scratch. Neither option is bad; what's bad is paying for bespoke design and receiving a template.
• Whether it arrives ready to rank. A site can look beautiful and never show up on Google. Getting it ready — structure, speed, copy aimed at searches people actually make, measurement — is separate work.
• What happens the day after. Plenty of quotes end at handover. No hosting, no backups, no updates, nobody to call when something breaks.

What almost never comes inside the price

Always ask, because it tends to turn up later: the domain (between 10 € and 30 € a year), hosting, mailboxes on your own domain, the security certificate, licences for paid templates or plugins, photography if you don't have any, and migration from your current provider. Added up, that can be half the quote again.

One-off payment or monthly fee: how much a website costs either way

They are two different ways of buying the same thing, and each suits a different kind of business.

With a one-off payment you hand over a large sum, the site is yours and that's that. The problem shows up eight months later, when you want to change two things and discover every change is billed separately, or when the provider has vanished. It works well if you have somebody who knows how to maintain it.

With a monthly fee there's no upfront outlay and hosting, email, maintenance and changes are all inside. It costs more over five years if you never touch it, but most businesses do touch it, and this way you aren't waiting for someone to call you back. It works well if you'd rather not think about the technical side.

How much a website costs with us

Hardly any agency shows its prices. Ours are on the pricing page, and they are these:

• Your Landing — 100 € a month + VAT. High-performance hosting, one mailbox on your own domain and the build of the page (a single page).
• Your Website — 200 € a month + VAT. Hosting, two mailboxes, the build of a site with up to ten subpages, and one article a month so the site doesn't sit still.

If you also want the site to bring in customers on its own, that's where the presence plans come in, starting at 400 € a month and including articles on the site and on your Google listing, replies to every review, and GEO positioning so you appear inside AI answers.

Three things that are always included and are worth comparing: there is no setup or migration fee, there is no lock-in — billed monthly, cancellable with thirty days' notice — and everything stays in your accounts and on your domain. If you leave one day, you take it with you.

What happens after the site is handed over

This is the part that causes the most grief and gets asked about the least. A website isn't a poster: it's software, and software breaks. Updates fail, forms quietly stop sending, certificates expire, and backups go unchecked until the day they're needed.

If you're buying with a one-off payment, ask who handles all that and what it costs. If you're buying a monthly fee, check it's inside. And either way, make sure the site loads fast: Core Web Vitals are no magic ranking button, but a page taking four seconds on a phone loses visitors before anyone gets to read it.

How to ask for a quote you can actually compare

Send everyone the same document with these six points and the differences stop being a mystery:

• How many pages it will have and which ones.
• Who writes the copy and who supplies the photos.
• Whether the design is bespoke or starts from a template.
• What it includes in terms of ranking and measurement.
• What maintenance costs from the following month.
• Who owns the domain, the hosting and the accounts.

That last point prevents the most trouble. Some providers register the domain in their own name, and when you want to move you find the site you paid for isn't entirely yours. Google Search Central's documentation is a good reference for what a site needs in order to work in search, beyond whatever each quote tells you.

So how much does a website cost for your business?

It depends on whether you need to exist, to sell, or to compete. To exist, a well-written landing will do. To sell, you need a site with structure, copy built around what people search for and enough content to keep it alive. To compete in a crowded sector, the site is only the start: you need SEO, steady content and, increasingly, to appear inside AI answers too.

We are three partners in Palamós working with companies across Girona and Barcelona. Tell us what you need and we'll say in the first conversation which of the three options fits you — and if we think you don't need us, we'll say that too. Custom development only makes sense when off-the-shelf genuinely falls short.